Uncover your brand voice.Then speak it into existence.
♟️Brand Strategy. 📝Copywriting. 📹Video Production.
Hi, my name is Lucas and I am your one-stop-shop for brand strategy, copy and video content.I help businesses dip the arrow in their core story & values and then lovingly strike at the mind, heart, soul, and wallet, of their audience.Let me show you how. ⬇️
I. Together, we define your voice.
To avoid fumbling in the dark, we need clarity on what is behind us and vision on what lies ahead.
The first step is to identify who you are, what sets you apart and makes you tick.
We want to understand what you bring forth and for whom.
Then, figure out how to make it stick.
This will be the compass to all our other activities.
II. Then, we write.
Based on what learned, how do we cement it into our tone and message?
Perhaps your current copy tapestry needs a little makeover.
E-mail sequences, video scripts, social media posts, product or service names & descriptions, landing page, website, and so on...
We will fix your bow tie and perm your hair.
III. You speak...
Written words are powerful, but you know what else is?
You, your team, and your ambassadors speaking them into a camera.
Genuinely sharing your products, services, mission, values and experience in such a way will help us bond with your audience on another level.
If solid copy is the mule of our efforts, video is our cavalry.
No worries, we will help you rock the stage.
IV. ...while we record.
That's right.
With the help of an associate we will take care of all the cameras, lenses, microphones, tripods, lights, diffusors, deflectors, scripting, shooting, editing, crouching, climbing, crawling, headspins, headaches and heartbreaks (and dozens of takes if necessary).
Just show up and be yourself as we catch our breath and hit record.
Thank you.
V. Now, let the world hear it.
At this point we should be able to cross off a specific checklist.
Bear with me as we hop on the acronym bandwagon.
A, for authentic brand pillars identified? Check.
C, for congruent copy all across our channels? Check.
E, for effective video content to spearhead our sales? Check.
Ideally we've aced the strategy to play our brand anthem on the notes of authenticity, congruency and efficacy.
This will be our antidote against the background static, noise and chatter in the land of confusion.
About
My name is Lucas J. Hwang and I am a Berlin-based multilingual (English, German, Italian) content strategist specializing in brand strategy, copywriting and video production.A lifelong passion for word and picture fueling a decade of in-house marketing experience at leading global brands pushed me to pack my pens, cameras and hit the entrepreneurial road.In my free time catch me fiddling here.See you on the path.